haku: @freeterm Destination management and marketing / yhteensä: 4
viite: 2 / 4
| Tekijä: | Carlo, Manuela De Cugini, Antonella Zerbini, Fabrizio |
| Otsikko: | Assessment of destination performance:a strategy map approach |
| Lehti: | Tourism review = Revue de tourism = Zeitschrift für Tourismus
2008 : VOL. 63:2 p. 25-37 |
| Asiasana: | tourism tourist industry strategic planning stakeholders case studies qualitative research |
| Vapaa asiasana: | Destination management and marketing |
| Kieli: | eng |
| Tiivistelmä: | In this case study qualitative methodology is used to identify key dimensions of strategy assessment and their combination within an integrated destination planning. The researchers point out that a financial dimension is the key in meta-management contexts. |
SCIMA