haku: @author Nicolau, J. L. / yhteensä: 4
viite: 1 / 4
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| Tekijä: | Nicolau, J. L. |
| Otsikko: | Corporate social responsibility: Worth-creating activites |
| Lehti: | Annals of Tourism Research
2008 : OCT, VOL 35:4, p. 990-1006 |
| Asiasana: | tourism corporate image social responsibility trust |
| Kieli: | eng |
| Tiivistelmä: | This study investigates how the activities of corporate social responsibility (CSR) effects on performance in tourism firms. The event-study technique was used in data collection. The writer argues that in tourism the trust issue is essential because the market is very information-sensitive. |
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