haku: @author Tencati, A. / yhteensä: 4
viite: 2 / 4
| Tekijä: | Pivato, S. Misani, N. Tencati, A. |
| Otsikko: | The impact of corporate social responsibility on consumer trust: the case of organic food |
| Lehti: | Business Ethics
2008 : JAN, VOL. 17:1, p. 3-12 |
| Asiasana: | corporate responsibility social responsibility trust consumers food Italy |
| Kieli: | eng |
| Tiivistelmä: | Consumer trust issues are highlighted in this article which considers the corporate social performance and corporate social responsibility (hereafter as CSR). The organic food products are used as a case example of when the researchers tested hypothesis related to trust and consumer actions. The survey was based on the interviews of 400 consumers in two Italian cities, which were collected through computer-assisted telephone interviewing. The results provide empirical evidence that CSR can offer competitive advantage for companies. |
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