haku: @author Stoll, M. L. / yhteensä: 4
viite: 1 / 4
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| Tekijä: | Stoll, M. L. |
| Otsikko: | Boycott basics: moral guidelines for corporate decision making |
| Lehti: | Industrial Relations Journal
2009 : VOL 84:SUPPL. 1, p. 3-10 |
| Asiasana: | business ethics corporate responsibility organizational decision making advertising |
| Kieli: | eng |
| Tiivistelmä: | A company's reactions to a boycott may have long lasting effects on corporate image. In this article, a number of boycotts are examined, for example boycotts against Ford and Procter & Gamble run by the American Family Association. These boycotts were triggered by the companies' advertising venue choices. It is challenging for companies to determine their moral obligations in a politically and morally charged atmosphere. Based on the demonstrated case examples, the paper suggests principles that can offer guidance in corporate moral decision making in the case of boycott thread. |
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