haku: @author Akaah, I. P. / yhteensä: 4
viite: 4 / 4
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| Tekijä: | Akaah, I. P. Riordan, E. A. |
| Otsikko: | Applicability of marketing knowhow in the Third World. |
| Lehti: | International Marketing Review
1988 : SPRING, VOL. 5:1, p. 41-55 |
| Asiasana: | MARKETING STRATEGY MARKETING MIX MULTINATIONAL COMPANIES UNDERDEVELOPED ECONOMIES |
| Kieli: | eng |
| Tiivistelmä: | An investigation of the incidence and regularity of marketing-mix activity performance in Third World business contexts, their applicability and the corporate factors that influence the performance of marketing-mix activities. Sample and data collection, based on questionnaire sent to 565 marketing practitioners in 5 African countries, and research instrument. Seven Tables provide data. |
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