haku: @author Boss, J. F. / yhteensä: 4
viite: 2 / 4
| Tekijä: | Boss, J. F. |
| Otsikko: | Les specificites du management des entreprises de haute technologie. |
| Lehti: | Revue Francaise du Marketing
1988 : MAR-APR, 117, p. 7-22 |
| Asiasana: | HIGH TECHNOLOGY MANAGEMENT TECHNIQUES R&D MANAGEMENT TECHNOLOGICAL INNOVATION MARKETING MIX |
| Kieli: | fre |
| Tiivistelmä: | The main characteristics of high-technology companies are examined. Some of the most prominent representatives of high-technology multinationals are mentioned. Two earlier research projects are reviewed in brief.äThe SAPPHO project at the University of Sussex from the 70s, and the Stanford Innovation Project from the 80s.å A number of important common features of management in high-tech companies are identified and analysed in connection with human relations, formulation of a strategy, coordination, quality improvement etc. A technological portfolio matrix is presented as an example of strategic analytical tools. |
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