haku: @author Marks, L. J. / yhteensä: 4
viite: 3 / 4
| Tekijä: | Marks, L. J. Kamins, M. A. |
| Otsikko: | The use of product sampling and advertising : effects of sequence of exposure and degree of advertising claim exaggeration on consumer's belief strength, belief confidence, and attitudes. |
| Lehti: | Journal of Marketing Research
1988 : AUG, VOL. 25:3, p. 266-281 |
| Asiasana: | CONSUMER ATTITUDES ADVERTISING EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: |
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