haku: @author Jones, T. C. / yhteensä: 4
viite: 2 / 4
| Tekijä: | Jones, T. C. Seiler, G. R. |
| Otsikko: | The rapidly growing pump company: marketing for competitive advantage. (Case study.) |
| Lehti: | Planning Review
1988 : MAY-JUN, VOL. 16:3, p. 30-35 |
| Asiasana: | MARKETING STRATEGY COMPETITIVENESS |
| Kieli: | eng |
| Tiivistelmä: | Review of the market focus strategy adopted by the Rapidly Growing Pump Company /RGP/. RGP's history. Its entry into the chemical process market. The competition. Developing the strategy. Marketing perspective. The six-point strategy programme. A Box indicates how RGP market strategy increased shareholder value, two Exhibits outline interoffice memorandums and the RGP value forecast is also given. |
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