haku: @author Munch, J. M. / yhteensä: 4
viite: 3 / 4
Tekijä: | Pavelchak, M. A. Antil, J. H. Munch, J. M. |
Otsikko: | The super bowl : An investigation into the relationship among program context, emotional experience and ad recall. |
Lehti: | Journal of Consumer Research
1988 : DEC, VOL. 15:3, p. 360-367 |
Asiasana: | TELEVISION RECEIVERS INDUSTRY CONSUMER BEHAVIOUR TELEVISION ADVERTISING SOCIAL PSYCHOLOGY |
Kieli: | eng |
Tiivistelmä: |
SCIMA