haku: @author Fridenson, P. / yhteensä: 4
viite: 3 / 4
| Tekijä: | Fridenson, P. |
| Otsikko: | Genese de l'innovation : la 2CV Citroen. |
| Lehti: | Revue Francaise de Gestion
1988 : SEP-OCT, 70, p. 35-44 |
| Asiasana: | CAR INDUSTRY TECHNOLOGICAL INNOVATION FRANCE |
| Kieli: | fre |
| Tiivistelmä: | An analysis of the origins of Citroen 2 CV automobile raises a number of crucial issues in management. In presenting a detailed account of the three stages in the birth of the 2 CV - the initial decision, the model development and its redesign after 1940 -, the examined matters are decision making, innovation and management processes in French car manufacturing 50 years ago. The Citroen 2 CV could survive with an operational concept and because the company continuously adapted it to the changes occurring in the market. |
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