haku: @author Helgeson, J. G. / yhteensä: 4
viite: 3 / 4
| Tekijä: | Ursic, M. L. Helgeson, J. G. |
| Otsikko: | Variability in survey questionnaire completion strategies : a protocol analysis. |
| Lehti: | Journal of the Market Research Society
1989 : APR, VOL. 31:2, p. 225-240 |
| Asiasana: | MARKET RESEARCH QUESTIONNAIRES DATA ANALYSIS STATISTICAL METHODS |
| Kieli: | eng |
| Tiivistelmä: | The process of questionnaire completion is examined. Literature is reviewed. A model is presented for the decision-making process in questionnaire completion. A research study is described. Three separate treatments were used: length of the questionnaire, extremity of the scale anchors and number of positions on the rating scales. The process tracing technique of the protocol analysis was the basic tool used to determine the nature of the questionnaire decision-making process. The formulated hypotheses suggest, that the questionnaire completion decision-making is not very elaborate and varies with questionnaire and personal characteristics. Effects of the decision process employed on the outcome of the rating are highlighted. |
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