haku: @author Yadav, M. / yhteensä: 4
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| Tekijä: | Klein, N. Yadav, M. |
| Otsikko: | Context Effects on Effort and Accuracy in Choice: An Enquiry into Adaptive Decision Making |
| Lehti: | Journal of Consumer Research
1989 : MARCH, VOL.15, p.411-421 |
| Asiasana: | CONSUMER CHOICE DECISION MAKING MEASUREMENT |
| Kieli: | eng |
| Tiivistelmä: | Context variables are supposed to have strong effects on choice accuracy. But little is known about the processes by which consumers adjust to a complex and dynamic environment. In this study, increasing the number of dominated alternatives considerably improved choice accuracy and reduced choice effort. Unobtrusive measures show that decision makers simplified the choice sets less when there were more dominated alternatives. |
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