haku: @author Niggemann, R. / yhteensä: 4
viite: 2 / 4
Tekijä:Niggemann, R.
Otsikko:Praxis-Tips: Nr.98 Entdecken Sie den vollen Nutzen Ihrer Kunden-Datei
Lehti:Marketing Journal
1989 : DEC, VOL. 22:6, p.564-566
Asiasana:MARKETING
SALES
Kieli:ger
Tiivistelmä:The question answered by the author is how and in what circumstances can data-banks be used for. There is a common data-bank only parts of which are used by the different staff members. If the data refer to clients some of them are accessible only to those who are authorized.
SCIMA tietueen numero: 74338
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