haku: @author Proctor, R. A. / yhteensä: 4
viite: 3 / 4
| Tekijä: | Proctor, R. A. Hassard, J. S. |
| Otsikko: | Towards a new model for product portfolio analysis. |
| Lehti: | Management Decision
1990 : VOL. 28:3, p. 14-17 |
| Asiasana: | PORTFOLIO MANAGEMENT PRODUCTS MODELS |
| Kieli: | eng |
| Tiivistelmä: | Like investors in stocks and shares who have a portfolio of different kinds of investments, each with special characteristics regarding risk, rate of return, etc., organizations, too, have a portfolio of products or services. Top management in such organizations has to find a desirable balance among alternative products. The Boston Consulting Group model and the GE-McKinsey model are briefly reviewed; both have been proposed to aid managers in the task of portfolio analysis. The limitations of these models are noted, and a new model is proposed which makes up for some limitations in the earlier models. A key feature is that it may help firms to make decisions regarding low turbulence and high turbulence environments. |
SCIMA