haku: @author Goldberg, M. / yhteensä: 4
viite: 3 / 4
| Tekijä: | Goldberg, M. |
| Otsikko: | A Quasi-Experiment Assessing the Effectiveness of TV Advertising Directed to Children |
| Lehti: | Journal of Marketing Research
1990 : NOV, VOL. 27, p.445-454 |
| Asiasana: | TELEVISION ADVERTISING PRODUCT INFORMATION ADVERTISING EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: |
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