haku: @author Gottschall, D. / yhteensä: 4
viite: 4 / 4
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| Tekijä: | Gottschall, D. |
| Otsikko: | Training fuer Europa |
| Lehti: | Manager Magazin
1990 : MAR, VOL. 20:3, p.237-244 |
| Asiasana: | TRAINING MANAGEMENT TRAINING |
| Kieli: | ger |
| Tiivistelmä: | The author discusses the manager training developed and exercised by Continental AG. The marketing chiefs of the Conti learnt the new strategy during the survival fights since 1972 until the early 80's: after the crisis is over one has to take new measures. The cultural change is a long, but necessary process. |
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