haku: @author Turner, P. / yhteensä: 4
viite: 3 / 4
| Tekijä: | Turner, P. |
| Otsikko: | Using information to enhance competitive advantage - the marketing options. |
| Lehti: | European Journal of Marketing
1991 : VOL. 25:6, p. 55-64 |
| Asiasana: | COMPETITION INFORMATION RESOURCES MANAGEMENT MARKETING |
| Kieli: | eng |
| Tiivistelmä: | A key element in matching internal resources to external market opportunities is the sourcing of relevant information and its effective management. The four streams of management information - environmental analysis, market analysis, competitive advantage, and strategic options - are further divided into components and discussed. Environmental and market information enters the firm from external sources; information from which advantage can be assessed, will circulate within the organization. These three flows will contribute to the generation of strategic options. Effective use of information is critical in meeting strategic objectives. |
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