haku: @author Kamakura, W.A. / yhteensä: 4
viite: 4 / 4
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| Tekijä: | Kamakura, W.A. Mazzon, J.A. |
| Otsikko: | Value segmentation: a model for the measurement of values and value systems |
| Lehti: | Journal of Consumer Research
1991 : VOL. 18:2, p.208-218 |
| Asiasana: | PSYCHOLOGY |
| Kieli: | eng |
| Tiivistelmä: | The authors develop a model for the measurement of human values that identifies distinct value systems within a population and classifies individuals according to them. These value systems are inferred from the stated priority rankings obtained from each individual through the Rokeach value survey. |
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