haku: @author Wright, P. / yhteensä: 40
viite: 17 / 40
| Tekijä: | Wright, P. Nasierowski, W. |
| Otsikko: | Teaching managers of small businesses how to export: possibilities and barriers to business school involvement |
| Lehti: | Journal of Teaching in International Business
1994 : VOL. 6:1, p. 69-80 |
| Asiasana: | BUSINESS SCHOOLS SMALL BUSINESS MANAGERS |
| Kieli: | eng |
| Tiivistelmä: | This paper studies the possibility of business school involvement in enhancing exporting skills and knowledge within the small business sector. While it was shown that a generally-agreed-upon core curriculum exists, and that at least part of this curriculum could be imported by business schools, the authors' previous research indicates that a quantitative orientation to business will not fit most small-firm cultures. If business schools are to have credibility in this arena, more qualitatively-based exporting models will have to be developed. |
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