haku: @author Campbell, A. / yhteensä: 40
viite: 17 / 40
| Tekijä: | Spiller, L. Campbell, A. |
| Otsikko: | The use of international direct marketing by small businesses in Canada, Mexico, and the United States |
| Lehti: | Journal of Direct Marketing
1994 : WINTER, VOL. 8:1, p. 7-16 |
| Asiasana: | DIRECT SELLING INTERNATIONAL USA MEXICO CANADA |
| Kieli: | eng |
| Tiivistelmä: | With the advent of the North American Free Trade Agreement (NAFTA), small businesses in Canada, Mexico, and the United States are in a position to increase their export activities within the emerging North American trading bloc. While it is generally agreed upon that direct marketing makes good sense for small businesses interested in exporting, there remains a paucity of studies addressing this important topic. |
SCIMA