haku: @author Campbell, A. / yhteensä: 40
viite: 5 / 40
| Tekijä: | Campbell, A. |
| Otsikko: | Creating customer knowledge competence : Managing customer relationship management programs strategically |
| Lehti: | Industrial Marketing Management
2003 : JUL, VOL 32:5, p. 375-383 |
| Asiasana: | CUSTOMER RELATIONSHIP MANAGEMENT (CRM) CUSTOMER RELATIONS ORGANIZATIONAL LEARNING CASE STUDIES CANADA |
| Kieli: | eng |
| Tiivistelmä: | Demanding customers force firms to execute customer relationship management programs. However, only a little is know about processes which help organizations to learn about customer relationships. This article introduces a conceptual framework in creating customer knowledge competence. The framework bases on five case studies of firms that have created customer relationship programs in Canada. |
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