haku: @author Aggarwal, R. / yhteensä: 40
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| Tekijä: | Mudambi, S. Aggarwal, R. |
| Otsikko: | Industrial distributors. Can they survive in the new economy? |
| Lehti: | Industrial Marketing Management
2003 : MAY, VOL 32:4, p. 317-325 |
| Asiasana: | ELECTRONIC COMMERCE CUSTOMER RELATIONSHIP MANAGEMENT (CRM) DISTRIBUTION CHANNELS |
| Kieli: | eng |
| Tiivistelmä: | This article examines the distributor´s role and relationships. Article also introduces customer relationship management (CRM), production and operations management (POM), knowledge management (KM) and managerial implications of distributors in the new economy. |
SCIMA