haku: @journal_id 4094 / yhteensä: 40
viite: 14 / 40
Tekijä: | Finger, A. Kathoefer, G. |
Otsikko: | The quest for intercultural competence: interdisciplinary collaboration and curricular change in business German |
Lehti: | Journal of Language for International Business
2005 : VOL. 16:2, p. 78-89 |
Asiasana: | Business communication International business Languages |
Kieli: | eng |
Tiivistelmä: | This article studies the status of teaching intercultural communication in the U.S. It also presents a comparative (German-American) perspective to illustrate that there are transatlantic differences between the teaching and practise of intercultural communication itself. The writers suggest a new undergraduate curriculum leading to a double degree in Business and German Studies that reflects a practical focus on acquiring intercultural competencies. |
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