haku: @indexterm age discrimination / yhteensä: 40
viite: 21 / 40
| Tekijä: | Tews, H. P. Naegele, G. |
| Otsikko: | Alter und Konsum: altere Menschen als Verbraucher (Age and consumption: the elderly as consumers) |
| Lehti: | Jahrbuch der Absatz- und Verbrauchsforschung
1990 : VOL. 36:3, p. 260-276 |
| Asiasana: | AGE DISCRIMINATION MARKET SEGMENTATION |
| Kieli: | ger |
| Tiivistelmä: | The growth of the number of elderly people in FRG. The changing wealth position of the old. The old become younger, preponderantly female, single, non-working. Trends in advertising for the old. Statistical data on the consumption of the old (broken down to product groups). Some lessons for publicity directed at the old. |
SCIMA