haku: @indexterm Crises / yhteensä: 403
viite: 48 / 403
| Tekijä: | Turpin, D. |
| Otsikko: | Communicating in a crisis |
| Lehti: | European business forum EBF
2006 : SUMMER, 25, p. 50-55 |
| Asiasana: | business communication crises |
| Kieli: | eng |
| Tiivistelmä: | "No comment". These two simple words can shatter a company's reputation and cost it millions in lost sales. So how can you turn a corporate crisis into competitive advantage? |
SCIMA