haku: @indexterm European integration / yhteensä: 404
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| Tekijä: | Tietz, B. |
| Otsikko: | Eurostrategien im Einzelhandel Konzepte und empirische Befunde |
| Lehti: | Marketing: Zeitschrift fur Forschung und Praxis
1992 : VOL. 14:4, p. 233-238 |
| Asiasana: | RETAILING EUROPEAN INTEGRATION |
| Kieli: | ger |
| Tiivistelmä: | Internationalization and europeanization has now become increasingly important for retailing. The international operations of manufacturing industries have already been increased. The author analyses concepts of euro-strategies for retail companies in Western and Eastern Europe. The Single European market will lead to a faster multiplication and implementation of retail concepts. |
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