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| Tekijä: | Zuo, Jun |
| Otsikko: | The choice of the international marketing strategy of China's textiles (original in Chinese) |
| Lehti: | China Textile (c)
1995 : 11, p.27-29 |
| Asiasana: | TEXTILE INDUSTRY INTERNATIONAL MARKETING EXPORTS CHINA |
| Kieli: | chi |
| Tiivistelmä: | In the 1980's the factors in favor of the export increase of China's textiles are changed dramatically. So, we should adjust the international marketing strategy: (1) change from mainly exporting cloth and gauze to clothing; (2) carry out brand name-creating strategy to expand selling scope and occupy more foreign markets; (3) avoid passive situation of dumping at reduced prices, form large-scale comprehensive commercial society for China's textile industry, (4) reduce with efforts the intermediate links in marketing. |
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