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| Tekijä: | He, Jinfeng |
| Otsikko: | Textile enterprises' main countermeasures for creating brandname products (original in Chinese) |
| Lehti: | China Textile (c)
1996 : 11, p.32-34 |
| Asiasana: | MANAGEMENT BRANDS TEXTILE INDUSTRY CHINA |
| Kieli: | chi |
| Tiivistelmä: | To create brandname products, textile enterprises should strive to develop a serial of new products with high sci-tech contents and added value, especially textile products for upholstery and industrial purpose. Besides, they should improve the quality of their products to satisfy consumers' needs. To do so, the awareness of quality should be enhanced and a quality management system for the whole production process from products' development, design, production to after sale service formed. What they have to do are also the introduction of advanced technology and equipments, depending on sci-tech progress, the training and absorbing of excellent persons and the advertising of their products. |
SCIMA