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| Tekijä: | Wu, Zenshi |
| Otsikko: | Five key elements of enhancing textile's market competitiveness (original in Chinese) |
| Lehti: | China Textile (c)
1996 : 6, p.8-12 |
| Asiasana: | TEXTILE INDUSTRY PRODUCT DEVELOPMENT COMPETITIVENESS MANAGEMENT |
| Kieli: | chi |
| Tiivistelmä: | The five elements of enhancing textiles' market competitiveness are the contents of their technology, art, function, information and prestige. To increase their technological contents, we can adopt such ways as in-depth processing, processing with extra care, making products end ones, ones of high grade and high value and form a complete set. To increase their art contents, we should pay attention to several factors: time, being practical, bodily form, people's spiritual pursuit, environment and innovation . To increase their functional contents, we should develop products with multi-and special functions and good performance. To increase their information contents, we should make clear the key points in collecting information on products and markets. To increase their prestige contents, enterprises should formulate brandname strategy. |
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