haku: @indexterm textile industry / yhteensä: 406
viite: 20 / 406
| Tekijä: | Silva, R. V. Da Davies, G. Naude, P. |
| Otsikko: | Assessing customer orientation in the context of buyer/supplier relationships using judgmental modelling |
| Lehti: | Industrial Marketing Management
2002 : APR, VOL. 31:3, p. 241-252 |
| Asiasana: | CUSTOMERS MODELS RETAILING TEXTILE INDUSTRY |
| Kieli: | eng |
| Tiivistelmä: | Retail buying is a particular form of industrial buying, one characterized by buying for the purposes of reselling to the ultimate customer, rather than for use. Retail buyers have a complex role. They are responsible for meeting the requirements of their target customers and they also have to manage relationships with suppliers in order to obtain the best terms and conditions. Modern retailing is also characterized by a high degree of concentration and centralization of the buying function. Buyers can operate autonomously or within a buying group. Those selling or marketing to commercial buyers need to understand the needs of the buyer in order to be effective. |
SCIMA