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| Tekijä: | Rose, C. Thomsen, S. |
| Otsikko: | The impact of corporate reputation on performance: Some Danish evidence |
| Lehti: | European Management Journal
2004 : APR, VOL. 22:2. p. 201-210 |
| Asiasana: | Financial performance Shareholders Corporate image Reputation Denmark Nordic countries Scandinavia |
| Kieli: | eng |
| Tiivistelmä: | This study investigates the relationship btw. a firm's reputation (hereafter as: c-rep.) and financial performance (here as: f-perf). The results challenge the conventional wisdom since it is found that c-rep. does not impact firm value whereas corporate f-perf. improves c-rep. The policy implication of the findings is that the relation btw. c-rep. and f-perf. is not as straightforward as argued in the literature. This study does not question that c-rep. is vital for the survival of the firm in the long run, but argues that it may influence stock market performance via profitability and growth rather than having a direct impact on the stock markets. If management is concerned with enhancing shareholder value, it should be concerned with the business impact of c-rep. |
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