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Tekijä: | Campbell, D. Beck, A.C. |
Otsikko: | Answering allegations: the use of the corporate website for restorative ethical and social disclosure |
Lehti: | Business Ethics
2004 : APR-JULY, VOL. 13:2-3, p. 100-116 |
Asiasana: | Business ethics Corporate image Disclosure |
Kieli: | eng |
Tiivistelmä: | This article examines the websites of eight international companies using content analysis for the extent to which public allegations of ethical malpractise made against the companies were responded to. Findings allow for the conclusion that corporate websites can be and are used for reputation management purposes. |
SCIMA