haku: @indexterm corporate image / yhteensä: 407
viite: 46 / 407
| Tekijä: | Buckingham, I. Kitchen, P. |
| Otsikko: | Who is responsible for corporate communications? |
| Lehti: | Admap
2005 : VOL. 40:7, p. 44-46 |
| Asiasana: | Brands Communication Corporate image Marketing management |
| Kieli: | eng |
| Tiivistelmä: | The article talks about coroprate communications and how it should be a company-wide discipline, which is led, but not dominated, by the CEO. Communication skills are a key performance management criterion by which the top team is judged. The author describes external and internal dimensions of corporate communications, and draws attention to psychological contract and how it can engage employees. |
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