haku: @indexterm Fast food industry / yhteensä: 41
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| Tekijä: | Kamis, L. |
| Otsikko: | Project notebook |
| Lehti: | China Business Review
1996 : JAN-FEB, VOL. 23:1, p. 44-51 |
| Asiasana: | CHINA COMPANY RANKING FAST FOOD INDUSTRY |
| Kieli: | eng |
| Tiivistelmä: | Foreign tourists in China looking for a taste of home and Chinese craving an alternative to ice cream have discovered a new trerat -TCBY frozen yogurt. Founded in 1981, the Arkansas-based company has added China's outlets to its list of over 3,000 locations worldwide and is looking to capitalize on the Chinese frenzy for American-style fast-food products. The country's best Yogurt now considers the PRC one of its most successful new markets. In China, TCBY is headed by Top Green International. |
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