haku: @indexterm Fast food industry / yhteensä: 41
viite: 22 / 41
| Tekijä: | |
| Otsikko: | The German market for fast food |
| Lehti: | Market Research Europe
1998 : JUL, VOL. 30:7, p. 183-220 |
| Asiasana: | MARKET SURVEYS FAST FOOD INDUSTRY COMPANIES BRANDS GERMANY |
| Kieli: | eng |
| Tiivistelmä: | The report analyzes the German market for fast food. Definitions of fast food outlets can be complicated by the increasing presence of quick service restaurants. As a result, for reasons of precision and to aid cross country analysis, Euromonitor has opted for a narrower definition of fast food. For the study's purposes, fast food outlets are distinguished by the characteristics: (i) A standardised and restricted menu, (ii) tight individual portion control, (iii) individual packaging of items, (iv) a young and unskilled labour force, (v) self-service, (vi) usually American parentage, (vii) chained and franchised operations under a uniform fascia and corporate identity. For the purposes of the study, the market is segmented into four sectors: (i) burgers, (ii) piuzzas, (iii) desserts, and (iv) others. The report covers the period of 1993-1997, with forecasts to 2002. ยง |
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