haku: @indexterm HUMAN RELATIONS / yhteensä: 410
viite: 33 / 410
| Tekijä: | Pressey, A.D. Selassie, H.G. |
| Otsikko: | Are cultural differences overrated? Examining the influence of national culture on international buyer-seller relationships |
| Lehti: | Journal of Consumer Behaviour
2003 : JUN, VOL. 2:4, p. 354-368 |
| Asiasana: | Cross-cultural studies Human relations Culture Empirical research |
| Kieli: | eng |
| Tiivistelmä: | The notion that differences in national culture influence international buyer-seller relationships is not only held as true but also axiomatic. This study questions the degree to which cultural differences impact upon buyer-seller relations for seven key dimensions using Hofstedes indices of culture. The studys findings identified little evidence to support the popular idea that culture exerts a significant influence on international business relationships. |
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