haku: @indexterm HUMAN RELATIONS / yhteensä: 410
viite: 22 / 410
| Tekijä: | Preis, M.W. |
| Otsikko: | The impact of interpersonal satisfaction on repurchase decisions |
| Lehti: | Journal of supply chain management
2003 : SUMMER, VOL. 39:3, p. 30-38 |
| Asiasana: | Human relations Purchasing |
| Vapaa asiasana: | Customer satisfaction |
| Kieli: | eng |
| Tiivistelmä: | Having once made a purchase from a supplier, customer satisfaction has been found to drive buyers' decisions about the companies from which they will repurchase goods or services. Interpersonal satisfaction, the gratification that buyers receive from relationships with salespeople, is an important component of overall customer satisfaction. To measure the role of several aspects of overall satisfaction, a survey of Institute for Supply Management (ISM) members responsible for making repurchase decisions was conducted. |
SCIMA