haku: @indexterm IMPLEMENTATION / yhteensä: 412
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| Tekijä: | Enver, K. |
| Otsikko: | CRM: relationships or management? |
| Lehti: | Admap
2004 : VOL. 39:2, p. 20-22 |
| Asiasana: | Customer relationship management (crm) Implementation Marketing |
| Kieli: | eng |
| Tiivistelmä: | The article challenges some common misconceptions about customer relationships and outlines a process for implementing CRM effectively. |
SCIMA