haku: @indexterm IMPLEMENTATION / yhteensä: 412
viite: 352 / 412
| Tekijä: | Duffy, M. F. |
| Otsikko: | ZBB, MBO, PPB and their effectiveness within the planning/marketing process. |
| Lehti: | Strategic Management Journal
1989 : MAR-APR, VOL. 10:2, p. 163-173 |
| Asiasana: | MANAGEMENT TECHNIQUES STRATEGIC PLANNING IMPLEMENTATION MANAGERIAL EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: | The essence of zero-base budgeting, management by objectives, and planning, programming and budgeting, is that these techniques will allow enterprises to actively search for, learn from, and adapt to changing environments. The supporters of the techniques often claim that integrated approaches to total management are provided. Each approach intends to provide a means of communication, objective-setting, and decision-making which is suitable across all hierarchial levels of an organization. |
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