haku: @indexterm GAME THEORY / yhteensä: 415
viite: 147 / 415
| Tekijä: | Mesak, H.I. Darrat, A.F. |
| Otsikko: | Changing market conditions and advertising strategies: theory and evidence |
| Lehti: | Journal of the Operational Research Society
1998 : JAN, VOL. 49:1, p. 42-51 |
| Asiasana: | ADVERTISING MARKET CONDITIONS GAME THEORY CEREALS INDUSTRY |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA