haku: @journal_id 1602 / yhteensä: 42
viite: 9 / 42
Tekijä: | Stern, S. Barton, D. |
Otsikko: | Putting the custom in customer with database marketing (Marketinginformationssystem) |
Lehti: | Strategy and Leadership
1997 : MAY-JUN, VOL. 25:3, p. 46-50 |
Asiasana: | |
Vapaa asiasana: | MARKETINGSTRATEGIE, KUNDE |
Kieli: | eng |
Tiivistelmä: | Technology is shifting market power from the seller to the buyer. Companies must respond by exchanging their business focus on products and brands to a better understanding of the customer segments they serve. The authors show how using a customer centric database can help brand managers become customer managers. |
SCIMA