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| Tekijä: | Cleland, A. S. Bruno, A. V. |
| Otsikko: | Building customer and shareholder value |
| Lehti: | Strategy and Leadership
1997 : MAY-JUN, VOL. 25:3, p. 22-28 |
| Asiasana: | |
| Vapaa asiasana: | UNTERNEHMENSSTRATEGIE, MARKETINGSTRATEGIE, KUNDE |
| Kieli: | eng |
| Tiivistelmä: | When growth falters and market value falls, where should we go for the source of the problem? The authors believe the answer lies in achieving the correct balance between focusing on customer value and enhancing shareholder value, but they insist that customers should always come first. |
SCIMA