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| Tekijä: | Trocchia, P. J. Berkowitz, D. |
| Otsikko: | Getting doctored: a proposed model of marketing doctoral student socialization. |
| Lehti: | European Journal of Marketing
1999 : VOL. 33:7/8, p. 746-759 |
| Asiasana: | Academic staff Doctoral research Business school curricula Career development |
| Kieli: | eng |
| Tiivistelmä: | The purpose of this sudy is to gain insight into the process of socializing marketing doctoral students into the academic community. It attempts to reveal the manner in which student characteristics and program attributes interact as the PhD student progresses through his or her doctoral program. Four modes of doctoral student socialization are provided from depth interviews conducted with 28 purposively selected individuals. These four modes are based upon two characteristics: degree of program structure, or formal socialization; degree of student-faculty interaction, or informal socialization. It reveals five factors that informants identified as contributors toward the professional success of a marketing doctoral student: inner desire, communitas, practicality in research, networking, and brand equity. |
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