haku: @freeterm Sustainability / yhteensä: 42
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| Tekijä: | Maio, E. |
| Otsikko: | Managing brand in the new stakeholder environment |
| Lehti: | Journal of Business Ethics
2003 : MAY I and II, VOL. 44:2-3, p. 235-246 |
| Asiasana: | Brands Stakeholders |
| Vapaa asiasana: | Sustainability |
| Kieli: | eng |
| Tiivistelmä: | The corporate sustainability, and responsibility, movement has considerable implications for and impact on the discipline of brand management. In the authors view "brand" permeates all aspects of te corporation and therefore the values of the brand can serve as an effective touchstone for all corporate behaviours: in the Boardroom, in financial markets, in negotiations with employees, in customer interactions, in dialogue with other stakeholders. |
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