haku: @indexterm Regression analysis / yhteensä: 420
viite: 124 / 420
| Tekijä: | Jeffrey, D. Barden, R. R. D. |
| Otsikko: | Multivariate models of hotel occupancy performance and their implications for hotel marketing |
| Lehti: | International Journal of Tourism Research
2001 : JAN-FEB, VOL. 3:1, p. 33-44 |
| Asiasana: | Tourist industry Hotel management Marketing management Occupational status Regression analysis Econometric models |
| Kieli: | eng |
| Tiivistelmä: | Multivariate models are developed to explain the differential occupancy performanceof a sample of 279 English hotels. Hotels are differentiated on the basis of their overall occupancy performance, seasonality, long-term trend and lenght of season. Regression models are specified and calibrated to relate each of these dimensions of occupancy performance to the location and other characteristics of the hotels. |
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