haku: @indexterm Regression analysis / yhteensä: 420
viite: 129 / 420
Tekijä: | Caruana, A. Money, A.H. Berthon, P.R. |
Otsikko: | Service quality and satisfaction - the moderating role of value |
Lehti: | European Journal of Marketing
2000 : VOL. 34:11-12, p. 1338-1352 |
Asiasana: | CONSUMER SATISFACTION REGRESSION ANALYSIS SERVICE MARKETING SERVICE QUALITY |
Vapaa asiasana: | VALUE |
Kieli: | eng |
Tiivistelmä: | The constructs of service quality, satisfaction and value are discussed. Instruments are identified and exploratory research is undertaken among customers of an audit firm to determine whether value plays a moderating role between service quality and satisfaction. Results from moderated regression confirming such a role for value are reported. Implications are drawn and opportunities for further research are highlighted. |
SCIMA