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| Tekijä: | Bood, R. Postma, T. |
| Otsikko: | Strategic Learning with Scenarios |
| Lehti: | European Management Journal
1997 : VOL. 15:6, p. 633-647 |
| Asiasana: | STRATEGIC MANAGEMENT LONG RANGE PLANNING SCENARIOS ORGANIZATIONAL LEARNING FUTURE STUDIES FORECASTING |
| Kieli: | eng |
| Tiivistelmä: | Since the oil shocks upset the business world in the 1970s, the use of multiple scenario analysis has been increasingly propagated as an approach to deal effectively with the many long-run uncertainties that surround business organisations. Since its introduction, the scenario approach has undergone some considerable changes and it is now claimed fulfils a diverse range of functions. Newly-added functions include the stretching of managers' mental models and the triggering and acceleration of processes of organisational learning. Although these functions currently get most of the attention in academic and management journals in recent years, a satisfying explanation of how scenarios fulfil these functions is still missing in the scenario literature. |
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