haku: @indexterm Resource allocation / yhteensä: 426
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| Tekijä: | Borin, N. Farris, P. Freeland, J. |
| Otsikko: | A model for determining retail product category assortment and shelf space allocation |
| Lehti: | Decision Sciences
1994 : MAY/JUN, VOL. 25:3, p. 359-384 |
| Asiasana: | SIMULATION RESOURCE ALLOCATION MARKETING MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | The authors develop a category management model to aid retailers in the space constrained decisions of which products to stock and how much shelf space to allocate to those products. The model is formulated as a constrained optimization problem with two basic decision variables: assortment and allocation of space to the items in the assortment. The non-linearities in the objective function and the zero-one decision variables disallow a closed form solution. |
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