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| Tekijä: | |
| Otsikko: | Ethics and Social Responsibility in Marketing: An Examination of the Ethical Evaluation of Advertising Strategies |
| Lehti: | Journal of Business Research
1997 : JUN, Vol. 39:2, p. 107-118 |
| Asiasana: | ETHICS ADVERTISING RESEARCH SOCIAL RESPONSIBILITY |
| Kieli: | eng |
| Tiivistelmä: | Controversies over the ethical implications of advertising have existed since its creation. The purpose of this research is to examine the ethical judgements of advertising and marketing practitioners with an experimental design that manipulates three critical variables of interest: individual autonomy, consumer sovereignty, and the nature of the product. Respondents generally rated ads targeted at individuals who are not autonomous (mature) as less ethical than ads targeted at those who are perceived as autonomous. |
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