haku: @journal_id 1343 / yhteensä: 429
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| Tekijä: | Keillor, B. D. Boller, G. W. Ferrell, O. C. |
| Otsikko: | Firm-Level Political Behavior in the Global Marketplace |
| Lehti: | Journal of Business Research
1997 : OCT, Vol. 40:2, p. 113-126 |
| Asiasana: | POLITICS GLOBAL MARKETING COMPANY PERFORMANCE |
| Kieli: | eng |
| Tiivistelmä: | The purpose of this study was to investigate the political behaviors which firms use to deal with the political imperatives associated international markets. The overarching hypothesis was as political imperatives baring foreign market access increase so too will firm-level political behaviors designed to reduce these imperatives. Using a mail questionnaire data collection format, 171 completed survey instruments were obtained from executive-level decision makers as major U.S. corporations. The results show that: (1) firms engage in political activities designed to reduce the effects of political imperatives in foreign markets, and (2) the emphasis placed on these activities differs significantly depending upon the political imperative in question. |
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